How Swimrun went from an adventure to a sport

In line with any new sport development, most of the times the sport starts as an adventure, an idea and a concept of just having fun. But before you know it, the sport, if successful, places itself together with many other sports under the umbrella of rules, regulations, clubs, sponsorship and price money – $$$ Enter competition, enter rivalry. Then what happens to the soul, the team spirit, the camaraderie …